From July 18th to 22nd , 2025, Ochemate held semi-annual marketing conference in Huzhou. With the theme of "Strengthening Foundations, Exploring New Horizons · Reviewing and Refining for Progress", the conference conducted an in-depth analysis of the breakthrough paths amid the downward pressure in the industry. Leo Shi, Chairman and General Manager, led the marketing team to carry out in-depth discussions focusing on the direction of market expansion and adjustments to business priorities.
In H1 2025, the industry faced the dual pressure of continued shrinking demand and a fierce price war—a harsh reality we cannot avoid and must confront directly! Mr. Shi emphasized that evading problems is useless; the only way forward is to rise to the challenge.
Amid such severe circumstances,Ochemate has demonstrated strong strategic resolve and clarified its direction:
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Establishing core track: Focusing on the "complex water treatment" core track to build differentiated competitive advantages;
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Anchoring competitive essence: Continuously deepening the "product + service" comprehensive solution instead of engaging in bottomless price wars;
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Launching global journey: The establishment of the International Marketing Department marks the company’s strategic leap from "local deep cultivation" to "technology export and global service".
"We must always seek reasons and make efforts from the subjective perspective! No matter how many objective reasons exist, the objective environment will not change due to complaints. Only by actively pursuing change can we overcome difficulties," Mr. Shi repeatedly emphasized at the conference. "Heaven and earth treat all things as straw dogs, but those who help themselves will be helped by heaven and earth." While acknowledging the ruthlessness of the objective world, we must recognize the value of subjective efforts.
Sales elites delivered their work reports one by one, covering:
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Achievements and summaries of replicable experiences;
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Analysis of gaps compared with competitors, colleagues, and established goals, along with targeted improvement measures;
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Work plans and arrangements for sales in H2 2025;
The Application Department team delivered a work report focusing on technical support and service guarantee, with key release of core goals and implementation paths for the second half of the year: standardization of services, refined customer management, improvement of satisfaction, closed-loop mechanism for on-site problems, and development of the team’s professional capabilities.
At this conference, the technical R&D team focused on conducting special training on new products. This training systematically sorted out the technical highlights, core functions, application scenarios, and unique selling points of the new products. It aims to quickly enhance the sales and application teams' in-depth understanding of the new products and their promotion capabilities, ensuring that frontline teams can accurately convey product value and effectively answer customer questions.
The pre-sales support department has systematically refined the core bidding strategies and winning points that have been validated in key campaigns. These include accurate insight into customer needs, construction of differentiated advantages, standards for high-quality bid document preparation, and efficient bid defense strategies. The aim is to provide the sales team with a replicable practical toolkit.
All marketing staff conducted discussions on ideas such as competitive strategies, business development strategies under new market changes, as well as breaking traditional marketing models and innovating development concepts. At the same time, combined with their own work practices, they conducted in-depth reflections on the current situation and put forward practical improvement ideas and enhancement measures.
The injection of fresh blood has brought new energy and development momentum to the company. Through work reports, business training, and special seminars, we systematically summarized the gains and losses of the first half of the year and unified our development ideas. Currently, all departments have clear goals, defined responsibilities, and solid measures, laying a solid foundation for the work in the second half of the year.
Facing the challenging second half of the year, the company released three guiding survival principles for the overall situation:
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Value Symbiosis: Deepen strategic synergy with core customers, expand high-potential emerging markets, and build a mutually beneficial and win-win value network and interest community;
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Technology as a Barrier: Continue to heavily invest in R&D, consolidate core technical barriers, and build insurmountable competitive moats with innovative products and solutions;
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Service as a Growth Engine: Deepen the connotation of services, and enhance customer stickiness through value-added services such as professional operation and maintenance support and efficiency optimization consulting.
At the end of the conference, Mr. Shi Li, Chairman and General Manager, delivered a concluding mobilization speech. He called on all marketing personnel: "Look up at the goal, and your heart will have a direction; bow down to see the path, and your steps will have a reliance. The road ahead is tough, but as long as we firmly adhere to our goals, we will surely navigate through the cycle fog with extraordinary resilience and forge ahead against the wind."
The conference concluded successfully amid the passionate fighting spirit and firm of all participants.
