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Ochemate Held Semi-annual Marketing Conference in Huzhou

Date|2025.08.04

From July 18th to 22nd, 2025, Oumei New Materials solemnly held its mid-year marketing conference in Huzhou. With the theme of "Strengthening Foundations, Exploring New Horizons · Reviewing and Refining for Progress", the conference conducted an in-depth analysis of the breakthrough paths amid the downward pressure in the industry. Mr. Shi Li, Chairman and General Manager, led the marketing team to carry out in-depth discussions focusing on the direction of market expansion and adjustments to business priorities.

Breaking Through Adversity: Unleashing Subjective Initiative

In the first half of 2025, the industry faced the dual pressure of continued shrinking demand and a fierce price war—a harsh reality we cannot avoid and must confront directly! Mr. Shi emphasized that evading problems is useless; the only way forward is to rise to the challenge.


Amid such severe circumstances, Oumei New Materials has demonstrated strong strategic resolve and clarified its direction:

  • Establishing core track: Focusing on the "complex water treatment" core track to build differentiated competitive advantages;
  • Anchoring competitive essence: Continuously deepening the "product + service" comprehensive solution instead of engaging in bottomless price wars;
  • Launching global journey: The establishment of the International Marketing Department marks the company’s strategic leap from "local deep cultivation" to "technology export and global service".
"We must always seek reasons and make efforts from the subjective perspective! No matter how many objective reasons exist, the objective environment will not change due to complaints. Only by actively pursuing change can we overcome difficulties," Mr. Shi repeatedly emphasized at the conference. "Heaven and earth treat all things as straw dogs, but those who help themselves will be helped by heaven and earth." While acknowledging the ruthlessness of the objective world, we must recognize the value of subjective efforts.


Team Synergy: Fulfilling Responsibilities to Jointly Create a Blueprint

Sales elites delivered their work reports one by one, covering:

  • Achievements and summaries of replicable experiences;
Analysis of gaps compared with competitors, colleagues, and established goals, along with targeted improvement measures;
  • Work plans and arrangements for sales in the second half of 2025.
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